Former is what happens when the people at the top of their sport walk away from the corporate machine and build something entirely their own. Founded by pro surfers Craig Anderson and Dane Reynolds, alongside skateboarding's most stylish operator Austyn Gillette, Former is independently owned, rider operated and completely free from the compromises that come with big brand backing. The result is apparel built for those who surf, skate and refuse to treat the two as separate worlds. No suits, no target demographics, no filler. Just genuinely considered clothing from people who actually live the culture.